About Us
She Chooses Fierce: Driving Business Results Through Women’s Leadership
She Chooses Fierce partners with organizations to unlock the full potential of their women leaders—delivering measurable improvements in retention, engagement, innovation, and overall business performance.
We redefine how ambitious women experience leadership—moving them from burnout and proving their worth to leading with clarity, confidence, and influence that transforms teams and organizations.
Our Founders
Michelle Brigman
With over 20 years of executive leadership experience leading award-winning customer experience initiatives at Fortune 500 companies, Michelle understands how resilient women leaders fuel loyalty and growth.
Michelle helps organizations build leadership programs that cultivate resilience, authenticity, and vision—key drivers of sustainable business success.
Institute of Integrative Nutrition (IIN) Certified Coach
Norma Lehman, ACC
Norma combines a strong leadership background in Architecture, Engineering, and Construction with expert certifications in CliftonStrengths and Maxwell Leadership coaching. She empowers women to harness their unique talents and translate them into leadership behaviors that drive measurable cultural and business impact.
Her approach is rooted in purpose, connection, and a deep commitment to growth.
Gallup Certified CliftonStrengths Coach
Maxwell Leadership Certified Coach
Together, Michelle and Norma founded She Chooses Fierce to create transformative leadership experiences that accelerate individual growth and drive organizational performance.
Our Mission
We help organizations build strong, engaged leadership pipelines by empowering women to lead authentically and sustainably. Through strategic partnerships, coaching, and tailored programs, we transform potential into measurable business outcomes.
How We Work With You
1. Assess & Align
Understand current challenges and align development goals with your business priorities.
2. Develop & Equip
Deliver transformative coaching, workshops, and experiences that build leadership capacity.
3. Activate & Lead
Empower your organization to drive retention, engagement, innovation, and performance.
4. Sustain & Scale
Foster ongoing community and support to embed lasting cultural change.
Ready to See the Real Impact of Investing in Women Leaders?
Let’s talk about your current numbers—and how
She Chooses Fierce can help you outperform.